View video report at WAVY.com.
“Biologists have designed this, and they have been amazingly successful in reducing the number of collisions birds have with power lines, reducing the number of fatalities and also reducing the number of outages for people who are dependent on these lines,” Harris said.
The fireflies are placed along the power lines. One-by-one, they were installed on cables running across the Lesner Bridge Friday.

A flight crew from Haverfield Aviation attaches a bird repellent called a firefly to power lines beside the Lesner Bridge in Virginia Beach.
Credit: Walter Hildebrand/WAVY TV
View photos at WAVY.com of project.
Side note: There are as many seagulls that roam the earth as unicorns. Huh?
There. Is. No. Such. Things. As. A. Seagull.